When I began writing, I couldn’t decide whether to write for the audience or myself. Writing for myself meant exploring content that was important to me. I believed that by writing for myself I would create intensely honest and captivating work. By writing this way, I wouldn’t feel like I had to impress anybody. I wouldn’t be hindered by the constraints of genre or age group. As Cyril Connolly said, “Better to write for yourself and have no public, than to write for the public and have no self.”
However, I wanted to get published. And, when you’re trying to get published, it helps to know your audience. It helps to write for your audience.
I’m not saying to give up your unique voice, writing style, interests, etc. All those are important in creating a compelling piece of work that differentiates itself from what’s already been published. What makes your book unique will be what ultimately gets you a book deal.
But you need to write for someone. Too often, when you write for yourself, the plot, characters…something ends up being inconsistent. You’re too close to the story to realize that there are plot holes or other aspects of your work that weaken it.
At the same time, simply saying that you’re writing for young adults, military personnel, or housewives isn’t enough. Why? Because these are generalizations of people. They’re too vague. Think about housewives. They come in all different shapes, sizes, ethnicities, and backgrounds. Their life experiences differ vastly. Let’s compare two housewives:
Housewife A: Her name is Aubrey. She is 24 years old, was born in Louisiana to a white mother and a black father. Her father died of lung cancer when she was 17 years old. She started college with her long-term boyfriend and was majoring in English—she wanted to be a middle school English teacher—when her mother was in a car accident and was paralyzed from the waist down. Aubrey dropped out of school to help her mother recover. Her boyfriend graduated and proposed to Aubrey. They married and Aubrey’s husband moved in with Aubrey and her mother. Aubrey was planning to go back to school, when she found out that she was pregnant. Aubrey is excited to be a mother, but while she loves the idea of being a stay-at-home mom, she hopes to one day go back to college and receive her degree.
Housewife B: Her name is Mary. She is 47 years old, was born in Connecticut to a white mother and father. She grew up wealthy, attended boarding school, and knew that she would be a housewife just like her mother. She graduated college with a degree in sociology, but was more interested in field hockey and her sorority. Those were the girls she’d know for the rest of her life. She ended up marrying her college boyfriend, who came from an equally wealthy family of doctors, who served on hospital boards and had stakes in three hospitals. They both signed prenuptial agreements and their parents bought them their first house, in Connecticut, as an early wedding gift. Mary has three children: two boys, both who play lacrosse at their boarding school, and a girl, who plays field hockey and tennis at her boarding school. Mary loves her life of private clubs, yoga, and martinis with the girls, but she secretly wishes that she had a more exciting sex life.
These housewives are extremely different. If you tried writing for both of them, your work would turn out inconsistent. So, choose one of the housewives to write for.
Whenever you’re writing something, choose a person that you’re writing for. Maybe this person is real or maybe it’s a persona you created. Ask yourself who this person is, what this person wants, why this person want what he wants. Learn about this person well enough that you know him inside and out. Then, write a story for that person. This will help you stay focused and consistent. This will keep readers invested in the reality you created, instead of being ripped out of it by some inconsistency.
When the writing and revisions are completed, you’ll have a piece of work with a firmly identifiable audience, and a work that has a great chance of grabbing an agent or editor’s attention.
(Photo courtesy of victorio marasigan.)